Pinterest is all the rage right now. It is the third biggest social media platform behind Facebook and Instagram. More and more people are turning to Pinterest, and it is no secret why- Pinterest tends to attract people who go to the platform looking to buy something. What that means for your business is that people are looking for you and the services that you provide. Your job- make sure that they can find you. And how do you do that? By using Pinterest SEO and by having visually appealing Pinterest.
This post will not go over SEO (we’ll save that for a future post), but it will discuss the basics of creating attractive pins. Trust me; you can create great-looking pins even if you are not a graphic designer. It is very easy to do. There are so many apps that allow you to do so. My favorite app to create my pins is Canva. Canva has many templates and stock photos that you can use in your pin creation. The good thing about Canva is that they have both free and paid plans. There are other apps like Adobe Spark, Stencil, Crello, Pic Monkey, and the list goes on. Whatever app you decide to use, you just want to make sure that your pins are visually appealing. So what makes a great looking pin, read on to see what I believe makes an appealing pin.
Pins that attract people and convert have several features in common:
-The pins use fonts that are large enough for your audience to read
-The pins use easy to read fonts. Sure those cursive and fancy fonts look really nice, but can your audience make out the letters?
-The pins use stock photos that relate to the content of the pins. If there is not a photo that specifically relates to your content, then use a general photo in your niche.
-The pins use high-quality stock photos. Understandably, not everyone can afford a membership to a stock photo club, but if you can afford it, then, by all means, get a membership. Using selective photos that are not readily available to everyone helps your work stand out.
-The pins make great use of the available space. No one likes a crowded pin, and no one looks a really empty looking pin either. Make sure that your pins have a healthy proportion of content to “white space”.
-The pins use correct grammar and spelling. Yes, it is important. I know that I personally make grammar and spelling errors all the time. And no, spell check does not catch them all. But please make sure that your pins are grammatically correct and free of spelling errors before putting them out there.
-The pins use action words. The words can be subtle or blatant, but make sure you use the action words.
-The pins use text that is easy to read. This is one of the most important parts of creating a great looking pin. Not only does your text need to be large enough, but your audience also needs to be able to see the text. Make sure that your photos are not drowning out your text. If you find that the text is hard to read, then consider using a text overlay to make it easier to read.
That’s it. All the things that I feel make a great looking pin. I am sure that they are other things that visually draw people in as well, but for me, the above things are really important. Remember, when your potential client is looking at your pin, you want to attract them so that you can convert them.
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